Brand Enhancement Project

In this comprehensive report, we delved into revitalizing Burning Man's identity and communication strategies with its target audience. Beginning with the formulation of research questions, the report encompasses internal and external brand analyses, a thorough examination of competitors, and a detailed analysis of marketing communication. A survey questionnaire involving 120 respondents was conducted to better understand the target audience. Based on the insights gained, the report outlines marketing communication objectives, a fresh positioning strategy, and a tailored media mix.

Event Promotion Poster

To align with the newly devised brand positioning, a modern event poster was crafted to announce and promote Burning Man. This visually striking poster was designed in collaboration with a potential event partner.